I often get asked by founders and CFOs how to turn sustainability reporting from a compliance chore into a shareholder-value generator. Having reviewed dozens of reports and advised companies across industries, I’ve learned that the reports that truly move valuation are not the ones that list...
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Marketing
I’ve watched subscription models quietly—and then not so quietly—reshape...
Cryptocurrency
I remember the first time I sat across from a founder who wanted to “tokenize...
Marketing
When I first experimented with AI-driven micro-campaigns, I was skeptical. The...
Cryptocurrency
I’ve spent years watching how founders and investors experiment with new...
When I first experimented with AI-driven micro-campaigns, I was skeptical. The promise of dramatically lowering customer acquisition cost (CAC) sounds like every marketer’s dream—and every vendor’s pitch. But after piloting a few small-scale,...
I’ve spent years watching how founders and investors experiment with new financial primitives, and tokenizing equity on an EVM network is one of the most exciting — and riskiest — moves a founder can make. If you’re considering turning cap...
Remote hiring is the new battleground for top talent, but too many recruitment funnels are quietly bleeding candidates long before offers are made. I’ve watched this happen from both sides — as someone advising teams on hiring strategy and as a...
I remember the moment I realized our reported customer acquisition cost (CAC) was lying to us. Our paid search campaigns looked efficient, email seemed cheap, and referral programs were celebrated — yet revenue growth plateaued. The numbers...
When I first started experimenting with zero-party data, I was skeptical. Could asking customers directly for information really outperform the complex behavioral models and third-party signals we'd relied on for years? The short answer: yes — and...
I’ve been watching the fintech landscape for years, and one pattern keeps repeating: Gen Z trusts products that feel built for them. Revolut didn’t invent digital banking, but it redesigned the experience around the expectations of a younger,...
When I talk to founders and marketing leaders about sustainability, one question keeps coming up: which certifications actually move the needle for brand value and for investors — without breaking the bank? I’ve seen companies pour money into...
When revenue dries up overnight, the panic is real. I’ve sat across from founders whose forecasted runway evaporated because a few major clients delayed payments or a seasonal dip hit harder than predicted. In those moments, invoice financing...
I get asked a variation of this question all the time: Can AI-driven customer segmentation really double your email revenue without expanding your list? My short answer is: yes — but only if you combine smart models with disciplined execution. In...
I’ve spent years experimenting with link-building strategies, testing tools, and watching what sticks in search results. Over time I’ve come to see netlinking not as a one-off tactic but as a long-term investment in your site’s authority....